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Sony TV Hindi Entertainment Channel
Sony Entertainment Television Asia, or
SET Asia,
is an Indian general entertainment television channel owned by SPE
Networks, which is part of Sony Pictures Television, a Sony Pictures
Entertainment company.
Sony Entertainment TV
was launched in the Indian sub-continent and the Middle East in October
1995. SET has created significant marquee properties through an
impressive lineup of programs ranging from the light-hearted to the
supernatural, exploring various genres complimented by an explosive mix
of glamorous events and Bollywood blockbusters. Known for its innovative
concepts and exciting formats, SET reaches more than 42 million
households in India. The channel is a joint partnership between Sony
Pictures Entertainment and Argos Communications Enterprises, a Singapore
based entertainment company specialising in South Asian program
production and media services.
Since its launch
Sony Entertainment Television
has clearly emerged as the only true competitor to the other major
television channels available in the sub-continent with research
demonstrating that it attracts upscale, young adult viewers with
families. The channel has consistently attained number 1 slot audience
ratings for a variety of its regular and special programs.
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